In the world of digitalisation, the new name for successful marketing strategies and game plan is digital marketing. This will be the way forward at least for another 10 years to come as the internet and the world wide web takes over many retro style marketing activities.
As a new age marketer, there are some basics that will never change, like for examples the ability to read peoples body language. Why is this important?
Here, we help you first define the difference between a ‘need’ and a ‘want’. Then, we help you identify the GAPS involved in your need. The four basic P’s of marketing is only applicable once we have been able to identify GAPS.
Price, place, promotion and product all of which has to be uniquely presented to individual prospective client’s based on a GAP in their need approach.
Here we make it a point to say that “One size doesn’t fit all”. This is when we dwell on the topic of presentation styles and skills.
Here, being compassionate and passionate about your work as a marketer, will have its long term success results. We identify that not all will buy right away, however if we have a good content marketing program, then we might just be able to turn around some heads and follow you.
Marketing is about leaving a lasting impression in today’s digital era. We touch also on the topic of good data management approach, and why is this pivotal in digital marketing.
Much emphasis is also put into social media approach, as this is the way forward in applying marketing strategies. The whole fun part was, utilising conventional methods of marketing (BTL & ATL) and digitalizing it.
This program also initiates good practise sessions in sales techniques and closing sales techniques. Why? If you are unable to ready body language, then you will never know when a client is ready to buy. We emphasize on verbal approach and non verbal approaches.
The euphoria of this program is when we take what is in content and relate it to real life examples so that participants are able to relate to the reality of what is been said in the content. This examples becomes an eye opener when it is shared with examples both internally and through market observation.
So, the adult learning proposition in this program when managed well, will take all these theories and relate it to real life examples by the moderator, further to that taking the contents and helping them solve their marketing problems.
This is the pinnacle of the success in this program, we lay down your issues and challenges faced at the work place on marketing matters, and then we will brainstorm a solution closest to possible implementation.
This approach leaves participants motivated and eager to remember all that has been taught in this program on marketing, or at least eights that they will take home with them.
‘I hear and I may forget, I get involved and I will remember’. This is the philosophy applied in this program. Involvement and sharing of best known ethical practises are applied here.
Written by Gordon Herath – Associate Trainer Humanology
