Marketing is perhaps the most studied discipline in the history of this planet. There are so many routes and facets that have been researched that we sometimes forget that it is essentially a message being communicated between the sender and the receiver with variables that will differ in influence depending on the context of the needs and wants of the receiver or client.
The easiest way to plan a marketing message is through the realisation of the ethos, pathos and logos plus kairos, the most essential pillars of persuasive elements mapped over the 6 keys of persuasion. People would sometimes like to differentiate the reasons for sending messages but for marketers, it essentially means:
- Clear Information
- Solve their problem
- Making them feel good
However, even if we think it is to send product advantages information or objectives, there will be a determination of power and strategy behind the activities, hence the constant inclusion of persuasive variables. Every small business is interested in increasing marketing effectiveness. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience’s point of view and interests, and delivered at an appropriate time–when the audience is most likely to be attentive to and interested in the message being delivered. The employment of focused strategies based on the keys of persuasion will enable the influential variables to be controlled and applied for the target champion results. Our marketing communication strategies should be like ninjas. unseen, unheard but superbly successful
