From academic to the business environment, it is really a challenge. I have learnt all the theories, conducting a practical session to my graduate students. When I applied it myself, I faced great challenges. Thank you to the creator who continues to send me the experts, compassionate people who guide me. Even as simple as a short discussion, it gives a huge impact to correct my perspectives in Marketing.
I have undergone many challenges throughout the marketing process. However, due to my interest to help and to nurture people, I have never given up. I learned that customers love it when I could relate to their problems and their needs during the sales pitch. I also learned that I am thankful each time I had successfully made a sale. It’s not just about the money that I made that day, but the feeling of satisfaction when I had helped someone to find what they are looking for and I managed to put a smile on their face when they finally walked out the door. A happy customer expresses his/her emotions through facial expression. The eye region of the face is critical for identifying genuine or sincere smiles. From my experience, the eyes of a satisfied customer tells you everything, and you just know it.
“Thank You, I appreciate your support”, is probably the most often spoken phrases I said when I thanked them. I have to admit that I can smile all day in satisfaction after that sale is made and keep hoping for more. There are of course some of the days that the customers just only enquire and some of them do not even acknowledge the WhatsApp message I sent to them. As I love what I do, I’ll try my best to approach each of them without any expectation whether it would turn into sales or not, also to make sure that they were given enough information to solve and address their issues. It’s normal for a customer to come and go. They have options, and they can choose whatever they wish. I am also a customer, and I understand this process. I am thankful they have the intention to inquire about our programs that interest them so much and can bring them in to understand us better. To my surprise, some of them do come again and straight away send participants to us in a group without hesitation!