The Humanology Behavioural Laboratory (HBL) is a research centre dedicated to human attitudes, behaviour and cognitive science with a unique focus on applying high-impact behavioural intelligence research methods in psychology, behavioural sciences, economics and business topics. Researchers linked to the HBL investigate a wide variety of topics such as consumer behaviour, behavioural economics, human decision-making process, human emotions, talent assessment, psychopathology and behavioural finance. Our services include designing products and services with purpose, forecasting seemingly irrational behaviour and building decision models with humans in mind. Our facilities include: