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Nudge or Fudge: Application of Behavioural Insights in Occupational Safety and Health

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  • Nudge or Fudge: Application of Behavioural Insights in Occupational Safety and Health

Nudge or Fudge: Application of Behavioural Insights in Occupational Safety and Health

Category: Books

Description

The book Nudge or Fudge helps readers to understand the concepts of behavioural economics in an easy way. The field of behavioural economics remains new in most of the universities in Asia. Behavioural economics describes economic phenomena by considering human beings are not fully rational. It does not mean that the humans are not smart. Humans have limitations that affect their behaviour in some ways.

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